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Exporting sports rights to overseas markets : the case of European football

Solberg, Harry Arne and Turner, Paul 2010, Exporting sports rights to overseas markets : the case of European football, Sport in society, vol. 13, no. 2, Special issue : Directions in contemporary and future sport, pp. 354-366.

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Title Exporting sports rights to overseas markets : the case of European football
Author(s) Solberg, Harry Arne
Turner, Paul
Journal name Sport in society
Volume number 13
Issue number 2
Season Special issue : Directions in contemporary and future sport
Start page 354
End page 366
Publisher Routledge
Place of publication Abingdon, England
Publication date 2010-03
ISSN 1743-0437
1743-0445
Summary In recent years major European clubs have become conscious of the need to develop a wider, more global approach to their existence in order to increase revenues. There have increasingly been developments involving clubs attempting to forge relationships with major Asian markets. The essay focuses on factors influencing the international trade of input (talent) and output (football TV programmes) – covering both the supply and the demand sides. It illustrates how the development in recent years has widened the revenue gaps between the ‘big five’ European nations and the rest of the world – and its consequences for the distribution of talent in the football world.
Notes Online publication date: 12 February 2010
Language eng
Field of Research 150404 Sport and Leisure Management
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2010
Copyright notice ©2010 Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30029901

Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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Created: Fri, 03 Sep 2010, 11:07:41 EST by Katrina Fleming