An analysis of sponsor recall growth and decay rates over time

Karg, Adam and McDonald, Heath 2010, An analysis of sponsor recall growth and decay rates over time, in NASSM 2010 : Abstracts of the 25th North American Society for Sports Management conference 2010, NASSM, [Tampa, Fla.], pp. 236-238.

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Title An analysis of sponsor recall growth and decay rates over time
Author(s) Karg, Adam
McDonald, Heath
Conference name North American Society for Sports Management. Conference (25th : 2010 : Tampa, Florida)
Conference location Tampa, Florida
Conference dates 1-5 June 2010
Title of proceedings NASSM 2010 : Abstracts of the 25th North American Society for Sports Management conference 2010
Publication date 2010
Start page 236
End page 238
Publisher NASSM
Place of publication [Tampa, Fla.]
Notes Conference website - http://www.nassm.com/NASSM2010/
Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150404 Sport and Leisure Management
Socio Economic Objective 910403 Marketing
HERDC Research category L3 Extract of paper (minor conferences)
HERDC collection year 2010
Copyright notice ©2010, NASSM
Persistent URL http://hdl.handle.net/10536/DRO/DU:30029909

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