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Consumer choice of attribute in a limited information product selection task

Oppewal, Harmen and Vocino, Andrea 2010, Consumer choice of attribute in a limited information product selection task, in INFORMS 2010 : Abstracts of the 32nd Annual Marketing Science Conference, University of Cologne, [Cologne, Germany].

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Title Consumer choice of attribute in a limited information product selection task
Author(s) Oppewal, Harmen
Vocino, Andrea
Conference name Institute for Operations Research and Management Sciences. Conference (32nd : 2010 : Cologne, Germany)
Conference location Cologne, Germany
Conference dates 17-19 June 2010
Title of proceedings INFORMS 2010 : Abstracts of the 32nd Annual Marketing Science Conference
Publication date 2010
Publisher University of Cologne
Place of publication [Cologne, Germany]
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category L3 Extract of paper (minor conferences)
Persistent URL http://hdl.handle.net/10536/DRO/DU:30029918

Document type: Conference Paper
Collections: Faculty of Business and Law
School of Management and Marketing
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Created: Fri, 03 Sep 2010, 13:34:50 EST by Katrina Fleming