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Australian businesses in China : strategies to overcome the cultural gap

Chung, Mona and Menzies, Jane 2010, Australian businesses in China : strategies to overcome the cultural gap, International journal of Asian business and information management, vol. 1, no. 1, January - March, pp. 42-53.

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Title Australian businesses in China : strategies to overcome the cultural gap
Author(s) Chung, Mona
Menzies, Jane
Journal name International journal of Asian business and information management
Volume number 1
Issue number 1
Season January - March
Start page 42
End page 53
Total pages 12
Publisher IGI Global
Place of publication Hershey, Pa.
Publication date 2010-03
ISSN 1947-9638
1947-9646
Keyword(s) Australian Businesses
Culture Gap
Strategies
China
Culture
Summary This paper indentifies a main barrier when doing business with China, the cultural gap, and provides the strategies that companies can use when entering the Chinese market. This empirical study examined 40 Australian organisations in their activities when entering the Chinese market. Alarmingly after 30 years of attempting to do business in China, companies are still not addressing the issue of cultural differences. Companies are also caught by surprises due to lack of preparation how large the cultural gap is between Australian and Chinese business culture. The findings of the study have important implications for businesses considering entry to China, and for Australian businesses already doing business in China. The strategies investigated include human resource strategies, dealing with Chinese staff, relationship building, getting outside support (employing consultants), learning about the culture, and adapting to the culture.
Language eng
Field of Research 150308 International Business
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2010
Copyright notice ©2010, IGI Global
Persistent URL http://hdl.handle.net/10536/DRO/DU:30029921
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