The impact of emerging technology in sport broadcasting on the preconditions for interorganizational relationship (IOR) formation in professional football

Turner, Paul E. and Shilbury, David 2010, The impact of emerging technology in sport broadcasting on the preconditions for interorganizational relationship (IOR) formation in professional football, Journal of sport management, vol. 24, no. 1, pp. 10-44.

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Title The impact of emerging technology in sport broadcasting on the preconditions for interorganizational relationship (IOR) formation in professional football
Author(s) Turner, Paul E.
Shilbury, David
Journal name Journal of sport management
Volume number 24
Issue number 1
Start page 10
End page 44
Total pages 35
Publisher Human Kinetics Publishers
Place of publication Champaign, Ill.
Publication date 2010-01
ISSN 0888-4773
1543-270X
Summary Environmental factors such as emerging technology, globalization, economic reform and social change are creating a background in which sporting organizations must seek to quickly adapt to manage their ongoing activities and operations. Focusing on emerging technology in the area of sport broadcasting, this research examined six preconditions for interorganizational relationship (IOR) formation from the perspective of professional football clubs in Australia. Based upon theories derived from the IOR literature, these six preconditions for IOR formation were considered to determine if emerging broadcasting technologies impact on IOR formation between Australian Football League (AFL) and National Rugby League (NRL) clubs and broadcasters. Semistructured in-depth interviews with senior managers of 11 AFL, and 10 NRL clubs were undertaken and data analyzed, coded and emergent themes identified. Results indicate that professional club managers display most of these attributes that precipitate the preconditions for IOR formation, but although these preconditions exist, there is little willingness by the clubs to formulate IORs with sport broadcasters.
Language eng
Field of Research 150404 Sport and Leisure Management
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2010
Copyright notice ©2010, Human Kinetics, Inc.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30029926

Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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