Investigating socialization, work-related norms and the ethical perceptions of marketing practitioners

McClaren, Nicholas, Adam, Stewart and Vocino, Andrea 2010, Investigating socialization, work-related norms and the ethical perceptions of marketing practitioners, Journal of business ethics, vol. 96, no. 1, pp. 95-115.

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Title Investigating socialization, work-related norms and the ethical perceptions of marketing practitioners
Author(s) McClaren, Nicholas
Adam, Stewart
Vocino, Andrea
Journal name Journal of business ethics
Volume number 96
Issue number 1
Start page 95
End page 115
Total pages 21
Publisher Springer Netherlands
Place of publication Dordrecht, The Netherlands
Publication date 2010-03-18
ISSN 0167-4544
1573-0697
Keyword(s) ethics
marketers
socialization
organizational
professional
marketing
norms
Summary This study examines the influence of socialization on work-related norms (WORKNORM). We tested the hypothesis that organizational (ORGSOC) and professional socialization (PROFSOC) are antecedent influences on WORKNORM, employing a sample of 339 marketing practitioners. The results of covariance structural analysis indicate that ORGSOC and PROFSOC and WORKNORM are discriminant constructs within the tested model. The study also reveals that the influence of ORGSOC on WORKNORM is stronger than the influence of PROFSOC on these same norms. Because this social learning occurs in work-related activities, in organizations, and in professional life, it is important that managers appreciate that these three separate domains influence decision making under ethical conditions. The limitations of the study and future research directions are discussed.
Language eng
Field of Research 150303 Corporate Governance and Stakeholder Engagement
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2010
Copyright notice ©2010, Springer
Persistent URL http://hdl.handle.net/10536/DRO/DU:30029929

Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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