Ecological conscious consumer behaviors in sport

Nguyen, Sheila 2010, Ecological conscious consumer behaviors in sport, in EIRASS 2010 : 17th Recent Advances in Retailing & Services Science Conference : Book of Abstracts, EIRASS, [Instanbul, Turkey], pp. 1-11.

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Title Ecological conscious consumer behaviors in sport
Author(s) Nguyen, Sheila
Conference name European Institute of Retailing and Services Studies. Conference. (17th : 2010 : Instanbul, Turkey)
Conference location Istanbul, Turkey
Conference dates 2-5 July 2010
Title of proceedings EIRASS 2010 : 17th Recent Advances in Retailing & Services Science Conference : Book of Abstracts
Editor(s) Timmermans, H. J. P.
Publication date 2010
Start page 1
End page 11
Total pages 11
Publisher EIRASS
Place of publication [Instanbul, Turkey]
Keyword(s) stakeholder management
perceptions of experience
servicescape influences on stakeholder experience
Summary The present study evaluated the influence of demographic and predictor variables on ecological conscious consumer behaviors (ECCB) of sport consumers. Seventy-five consumer responses on age, gender, and education level were collected alongside responses to the perceived consumer effectiveness (PCE) and environmental concern (EC) measures. Results indicated age, perceived consumer effectiveness (PCE) and environmental concern (EC) were significant predictors of ecological conscious consumer behaviors (ECCB). Future research suggestions, managerial and research implications were presented.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 9789068141801
Language eng
Field of Research 150404 Sport and Leisure Management
Socio Economic Objective 919902 Ecological Economics
HERDC Research category E2 Full written paper - non-refereed / Abstract reviewed
HERDC collection year 2010
Copyright notice ©2010, EIRASS
Persistent URL http://hdl.handle.net/10536/DRO/DU:30029930

Document type: Conference Paper
Collections: Faculty of Business and Law
School of Management and Marketing
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