The present study evaluated the influence of demographic and predictor variables on ecological conscious consumer behaviors (ECCB) of sport consumers. Seventy-five consumer responses on age, gender, and education level were collected alongside responses to the perceived consumer effectiveness (PCE) and environmental concern (EC) measures. Results indicated age, perceived consumer effectiveness (PCE) and environmental concern (EC) were significant predictors of ecological conscious consumer behaviors (ECCB). Future research suggestions, managerial and research implications were presented.
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Field of Research
150404 Sport and Leisure Management
Socio Economic Objective
919902 Ecological Economics
HERDC Research category
E2 Full written paper - non-refereed / Abstract reviewed