Event effectiveness : analysing the perceptions of key stakeholders of the Lexmark Indy 300/champ car event, Gold Coast.

Nguyen, Sheila and Menzies, Jane 2010, Event effectiveness : analysing the perceptions of key stakeholders of the Lexmark Indy 300/champ car event, Gold Coast., International journal of sport management and marketing, vol. 8, no. 1-2, pp. 106-130.

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Title Event effectiveness : analysing the perceptions of key stakeholders of the Lexmark Indy 300/champ car event, Gold Coast.
Author(s) Nguyen, Sheila
Menzies, Jane
Journal name International journal of sport management and marketing
Volume number 8
Issue number 1-2
Start page 106
End page 130
Total pages 25
Publisher Inderscience Publishers
Place of publication Olney, England
Publication date 2010
ISSN 1475-8962
1740-2808
Keyword(s) stakeholder management
perceptions of sport event experience
servicescape influences on stakeholder experience
Gold Coast
Summary The present study assessed the perceptions of the Lexmark Indy 300/Champ Car Event’s key stakeholders namely, spectators, volunteers and paid workers, as part of an evaluation tool for its managers. We developed a model, which included visible, interaction and management elements that we proposed influenced the perceptions and experiences of stakeholders relating to the event effectiveness, strengths, weaknesses and improvements. Specifically, we used a modified version of Preble’s (2005) six-step multi-stakeholder assessment approach to examining the perceived overall effectiveness of the event. Fifty stakeholder interviews were conducted on-site and their opinions were content analysed. The key findings of the study were that the majority of the stakeholders perceived the event to be effective. Spectators perceived the strengths to be interaction components, and weaknesses and improvements to be visible elements such as track layout. Volunteers perceived strengths to be management related, but also noted that these were weaknesses and needed improvement. Lastly, Paid workers perceived interaction elements to be both strengths and weaknesses, and suggested that management elements could be improved. Important implications for similar motoring events were suggested.
Notes Article first available online 6th July 2010
Language eng
Field of Research 150404 Sport and Leisure Management
Socio Economic Objective 950102 Organised Sports
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
HERDC collection year 2010
Copyright notice ©2010, Inderscience Enterprises
Persistent URL http://hdl.handle.net/10536/DRO/DU:30029932

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