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A preliminary investigation into the phenomenon of social networking sites in Europe and its impact upon generation Y

Hirst, Alan, Ashwin, Marie, Bednall, David, Icoz, Ohran and Bjorling, MaxMikael 2010, A preliminary investigation into the phenomenon of social networking sites in Europe and its impact upon generation Y, Journal of retail marketing management research, vol. 2, no. 2, pp. 1-11.

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Title A preliminary investigation into the phenomenon of social networking sites in Europe and its impact upon generation Y
Author(s) Hirst, Alan
Ashwin, Marie
Bednall, David
Icoz, Ohran
Bjorling, MaxMikael
Journal name Journal of retail marketing management research
Volume number 2
Issue number 2
Start page 1
End page 11
Total pages 11
Publisher University of Hertfordshire Business School, Dept. of Marketing & Enterprise
Place of publication Hatfield, England
Publication date 2010-01
ISSN 1752-6191
1752-6183
Notes Reproduced with the kind permission of the copyright owner
Language eng
Field of Research 160512 Social Policy
Socio Economic Objective 930104 Moral and Social Development (incl. Affect)
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2010
Copyright notice ©2009, University of Hertfordshire Business School
Persistent URL http://hdl.handle.net/10536/DRO/DU:30029933

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.