Applying the theory of planned behavior to explain marketing managers' perspectives on sustainable marketing

Ferdous, Ahmed Shahriar 2010, Applying the theory of planned behavior to explain marketing managers' perspectives on sustainable marketing, Journal of international consumer marketing, vol. 22, no. 4, pp. 313-325.

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Title Applying the theory of planned behavior to explain marketing managers' perspectives on sustainable marketing
Author(s) Ferdous, Ahmed Shahriar
Journal name Journal of international consumer marketing
Volume number 22
Issue number 4
Start page 313
End page 325
Total pages 13
Publisher Routledge
Place of publication Philadelphia, Pa.
Publication date 2010-10
ISSN 0896-1530
1528-7068
Keyword(s) sustainable marketing
theory of planned behavior (TPB)
partial least squares (PLS)
employee attitudes
emerging country
Notes Online publication date: 02 September 2010
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2010
Copyright notice ©2010, Taylor & Francis Group, LLC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30030379

Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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Created: Mon, 27 Sep 2010, 15:15:13 EST by Katrina Fleming

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