Unwrapping the contribution of gift wrapping to the overall value of a gift.

Porublev, Elizabeth, Brace-Govan,Jan, Minahan, Stella and Dubelaar, Chris 2010, Unwrapping the contribution of gift wrapping to the overall value of a gift., in EACR 2010 : Proceedings of the 2010 European Conference of the Association for Consumer Research, European ACR, [Egham, England], pp. 29-29.

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Title Unwrapping the contribution of gift wrapping to the overall value of a gift.
Author(s) Porublev, Elizabeth
Brace-Govan,Jan
Minahan, Stella
Dubelaar, Chris
Conference name European Conference of the Association for Consumer Research (2010 : London, England)
Conference location Egham, England
Conference dates 30 June - 3 July 2010
Title of proceedings EACR 2010 : Proceedings of the 2010 European Conference of the Association for Consumer Research
Publication date 2010
Start page 29
End page 29
Total pages 1
Publisher European ACR
Place of publication [Egham, England]
Notes Conference website: http://www.acrweb.org/eacr/public/index.aspx
Language eng
Field of Research 150506 Marketing Theory
Socio Economic Objective 910403 Marketing
HERDC Research category E3 Extract of paper
HERDC collection year 2010
Copyright notice ©2010, EACR
Persistent URL http://hdl.handle.net/10536/DRO/DU:30030412

Document type: Conference Paper
Collections: Faculty of Business and Law
Deakin Graduate School of Business
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