The theoretical foundation, overall structure and teaching elements of the US text have been retained, yet a high proportion of material has been updated to describe the Asia Pacific business environment. The text maintains a balance between regional examples and a global focus.
Notes
Winner Australian Award for Excellence in Education Publishing
ISBN
9780170128803 0170128806
Language
eng
Field of Research
150304 Entrepreneurship
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services