Customer-product interaction : a model for new product development in entrepreneurial firms

Coleman, E., Frederick, Howard and Mellalieu, P. 2006, Customer-product interaction : a model for new product development in entrepreneurial firms, in AGSE 2006 : Regional frontiers of entrepreneurship research 2006 : Proceedings of the 3rd Regional Frontiers of Entrepreneurship Research conference, 2006, AGSE, [Auckland, New Zealand].

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Title Customer-product interaction : a model for new product development in entrepreneurial firms
Author(s) Coleman, E.
Frederick, Howard
Mellalieu, P.
Conference name Regional Frontiers of Entrepreneurship Research. Conference (3rd : 2006 : Auckland, New Zealand)
Conference location Auckland New Zealand
Conference dates 8-10 Feb. 2006
Title of proceedings AGSE 2006 : Regional frontiers of entrepreneurship research 2006 : Proceedings of the 3rd Regional Frontiers of Entrepreneurship Research conference, 2006
Editor(s) Murray, Gillian
Butler, John
Evan, Douglas
Hindle, Kevin
La Pira, Frank
Lindsay, Noel
Shepherd, Dean
Yencken, John
Zahra, Shaker
Publication date 2006
Conference series Australian Graduate School of Entrepreneurship International Entrepreneurship Research Exchange Conference
Publisher AGSE
Place of publication [Auckland, New Zealand]
Keyword(s) NPD theory
product design and development
customer needs identification
entrepreneurial
SME
Summary Use of New Product Development (NPD) methods may benefit New Zealand SMEs and entrepreneurial firms in gaining greater market share. In this paper we review the literature on New Product Development, NPD theory and methods for early stage product design and development. Our reading suggests that product design has greater success when the customer is involved in the design effort. It also recommends methods of approach to new markets in the (NPD) life cycle. The literature further elucidates methods for identification of product design criteria based on customer needs identification. In essence, customer-product interaction in the early stages of product development is important to product success in new markets for entrepreneurial firms and SMEs. Of particular interest are early-stage NPD research methods and their influence on the company’s marketing strategy.
ISBN 9780855908171
0855908173
Language eng
Field of Research 150304 Entrepreneurship
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2006, AGSE
Persistent URL http://hdl.handle.net/10536/DRO/DU:30030708

Document type: Conference Paper
Collection: School of Management and Marketing
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