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Customer-product interaction : a model for new product development in entrepreneurial firms Coleman, E., Frederick, Howard and Mellalieu, P. 2006, Customer-product interaction : a model for new product development in entrepreneurial firms, in AGSE 2006 : Regional frontiers of entrepreneurship research 2006 : Proceedings of the 3rd Regional Frontiers of Entrepreneurship Research conference, 2006, AGSE, [Auckland, New Zealand]. Title Customer-product interaction : a model for new product development in entrepreneurial firms Author(s) Coleman, E. Frederick, Howard Mellalieu, P. Conference name Regional Frontiers of Entrepreneurship Research. Conference (3rd : 2006 : Auckland, New Zealand) Conference location Auckland New Zealand Conference dates 8-10 Feb. 2006 Title of proceedings AGSE 2006 : Regional frontiers of entrepreneurship research 2006 : Proceedings of the 3rd Regional Frontiers of Entrepreneurship Research conference, 2006 Editor(s) Murray, Gillian Butler, John Evan, Douglas Hindle, Kevin La Pira, Frank Lindsay, Noel Shepherd, Dean Yencken, John Zahra, Shaker Publication date 2006 Conference series Australian Graduate School of Entrepreneurship International Entrepreneurship Research Exchange Conference Publisher AGSE Place of publication [Auckland, New Zealand] Keyword(s) NPD theory product design and development customer needs identification entrepreneurial SME Summary Use of New Product Development (NPD) methods may benefit New Zealand SMEs and entrepreneurial firms in gaining greater market share. In this paper we review the literature on New Product Development, NPD theory and methods for early stage product design and development. Our reading suggests that product design has greater success when the customer is involved in the design effort. It also recommends methods of approach to new markets in the (NPD) life cycle. The literature further elucidates methods for identification of product design criteria based on customer needs identification. In essence, customer-product interaction in the early stages of product development is important to product success in new markets for entrepreneurial firms and SMEs. Of particular interest are early-stage NPD research methods and their influence on the company’s marketing strategy. ISBN 9780855908171 0855908173 Language eng Field of Research 150304 Entrepreneurship Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category E1.1 Full written paper - refereed Copyright notice ©2006, AGSE Persistent URL http://hdl.handle.net/10536/DRO/DU:30030708 Document type: Conference Paper Collection: School of Management and Marketing Related Links Link Description Connect to conference website Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 20 Oct 2010, 08:09:16 EST Thu, 10 Feb 2011, 09:42:00 EST Thu, 10 Feb 2011, 09:43:46 EST Wed, 23 Nov 2011, 14:45:30 EST Wed, 23 Nov 2011, 14:49:18 EST Fri, 16 Mar 2012, 18:18:58 EST Filtered Full Access Statistics: 315 Abstract Views, 2 File Downloads  -  Detailed Statistics Created: Wed, 20 Oct 2010, 08:09:16 EST

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