Utilizing and adapting leisure constraints models to enhance 'short-break' vacations : case study of Melbourne, Australia

McDonald, Sharyn and Murphy, Peter 2008, Utilizing and adapting leisure constraints models to enhance 'short-break' vacations : case study of Melbourne, Australia, Journal of vacation marketing, vol. 14, no. 4, pp. 317-330.

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Title Utilizing and adapting leisure constraints models to enhance 'short-break' vacations : case study of Melbourne, Australia
Author(s) McDonald, Sharyn
Murphy, Peter
Journal name Journal of vacation marketing
Volume number 14
Issue number 4
Start page 317
End page 330
Publisher Henry Stewart Publications
Place of publication London, England
Publication date 2008-10
ISSN 1356-7667
1479-1870
Keyword(s) constraints - facilitators model
demand and intermediary elements
marketing lessons
short-break vacations
VFR
Summary Short-break tourism is likely to continue as a popular vacation for time-, income- and special interest conscious tourists. With the competition for visitors, destinations need to consider the constraints and facilitators associated with tourist decision-making for short-break vacations. This study presents the application of a leisure model toward better explaining such vacation choices. This study found key constraints, such as time and awareness, inhibited visitors from visiting attractions. The importance and influence of word-of-mouth recommendations plays a key role in gaining the attention of future visitors.
Language eng
Field of Research 150604 Tourism Marketing
Socio Economic Objective 969999 Environment not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
HERDC collection year 2008
Copyright notice ©2008, SAGE Publications
Persistent URL http://hdl.handle.net/10536/DRO/DU:30031056

Document type: Journal Article
Collection: Faculty of Business and Law
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