Volunteering and quality of life of the older age population

Taghian, Mehdi and D'Souza, Clare 2010, Volunteering and quality of life of the older age population, in Exploring the frontiers of macromarketing : Papers of the 35th Annual Macromarketing Conference 2010, Macomarketing Society Inc., [Laramie, Wyo.], pp. 637-647.

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Title Volunteering and quality of life of the older age population
Author(s) Taghian, MehdiORCID iD for Taghian, Mehdi orcid.org/0000-0001-6163-6107
D'Souza, Clare
Conference name Macromarketing Society. Annual Meeting (35th : 2010 : Laramie, Wyoming)
Conference location Laramie, Wyoming
Conference dates 9-12 Jun. 2010
Title of proceedings Exploring the frontiers of macromarketing : Papers of the 35th Annual Macromarketing Conference 2010
Editor(s) [Unknown]
Publication date 2010
Conference series Macromarketing Society Conference
Start page 637
End page 647
Total pages 11
Publisher Macomarketing Society Inc.
Place of publication [Laramie, Wyo.]
Keyword(s) voluntarism
quality of life
expectancy theory of motivation
Summary The contribution of volunteers to society and economy is substantial. The participation in voluntary work is on the increase, particularly by the over 55 age group. Given the aging of the Australian population, this growth has an important social consequence. The aim of this conceptual study is to review the influences of older age Australian volunteering practice, its growth pattern and the types of voluntary work undertaken. The study uses the expectancy theory of motivation to argue that volunteers participate for the perceived benefits they get from their interaction with others, by experiencing self-esteem from being useful, being connected, gaining self-satisfaction, and by focusing on giving. It reviews the issue of quality of life (QOL) in relation to voluntary social engagement and suggests that there is an association between the older age group voluntarism and improvement in their QOL. The role of policy makers in further motivating larger participation by the older age groups and the social benefits emerging from this strategy is briefly reviewed.
Notes This paper is located on the 659th page in the attached link.
ISBN 0979544025
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category E1 Full written paper - refereed
HERDC collection year 2010
Copyright notice ©2010, Macomarketing Society Inc.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30031062

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