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Green marketing Polonsky, Michael and Taghian, Mehdi 2010, Green marketing, in Australian master environment guide, CCH Australia Ltd, North Ryde, N.S.W., pp.75-90. Title Green marketing Author(s) Polonsky, Michael Taghian, Mehdi Title of book Australian master environment guide Editor(s) Uyeda, Carolyn Publication date 2010 Chapter number 6 Total chapters 41 Start page 75 End page 90 Total pages 16 Publisher CCH Australia Ltd Place of Publication North Ryde, N.S.W. Keyword(s) marketing environmental marketing ISBN 9781921485701 Language eng Field of Research 150503 Marketing Management (incl Strategy and Customer Relations) Socio Economic Objective 910403 Marketing HERDC Research category B1 Book chapter HERDC collection year 2010 Copyright notice ©2010, CCH Australia Persistent URL http://hdl.handle.net/10536/DRO/DU:30031067 Document type: Book Chapter Collections: Faculty of Business and Law Deakin Graduate School of Business School of Management and Marketing Higher Education Research Group   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 05 Nov 2010, 14:25:25 EST Wed, 10 Nov 2010, 13:40:24 EST Thu, 11 Nov 2010, 09:18:51 EST Thu, 11 Nov 2010, 09:20:46 EST Fri, 17 Feb 2012, 15:39:41 EST Mon, 27 Feb 2012, 10:35:15 EST Filtered Full Access Statistics: 344 Abstract Views, 3 File Downloads  -  Detailed Statistics Created: Fri, 05 Nov 2010, 14:25:17 EST by Katrina Fleming

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