Green marketing

Polonsky, Michael and Taghian, Mehdi 2010, Green marketing. In Uyeda, Carolyn (ed), Australian master environment guide, CCH Australia Ltd, North Ryde, N.S.W., pp.75-90.

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Title Green marketing
Author(s) Polonsky, MichaelORCID iD for Polonsky, Michael
Taghian, MehdiORCID iD for Taghian, Mehdi
Title of book Australian master environment guide
Editor(s) Uyeda, Carolyn
Publication date 2010
Chapter number 6
Total chapters 41
Start page 75
End page 90
Total pages 16
Publisher CCH Australia Ltd
Place of Publication North Ryde, N.S.W.
Keyword(s) marketing
environmental marketing
ISBN 9781921485701
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category B1 Book chapter
HERDC collection year 2010
Copyright notice ©2010, CCH Australia
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