Green marketing

Polonsky, Michael and Taghian, Mehdi 2010, Green marketing, in Australian master environment guide, CCH Australia Ltd, North Ryde, N.S.W., pp.75-90.

Attached Files
Name Description MIMEType Size Downloads

Title Green marketing
Author(s) Polonsky, Michael
Taghian, Mehdi
Title of book Australian master environment guide
Editor(s) Uyeda, Carolyn
Publication date 2010
Chapter number 6
Total chapters 41
Start page 75
End page 90
Total pages 16
Publisher CCH Australia Ltd
Place of Publication North Ryde, N.S.W.
Keyword(s) marketing
environmental marketing
ISBN 9781921485701
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category B1 Book chapter
HERDC collection year 2010
Copyright notice ©2010, CCH Australia
Persistent URL http://hdl.handle.net/10536/DRO/DU:30031067

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Access Statistics: 366 Abstract Views, 12 File Downloads  -  Detailed Statistics
Created: Fri, 05 Nov 2010, 14:25:17 EST by Katrina Fleming

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.