Managing the sporting events environment : an empirical model of attendance motivations

Hall, John, O'Mahony, Barry and Vieceli, Julian 2010, Managing the sporting events environment : an empirical model of attendance motivations, in AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, Academy of Marketing, [Coventry, England], pp. 67-77.

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Title Managing the sporting events environment : an empirical model of attendance motivations
Author(s) Hall, John
O'Mahony, Barry
Vieceli, Julian
Conference name Academy of Marketing. Conference (2010 : Coventry, England)
Conference location Coventry, England
Conference dates 6-8 July 2010
Title of proceedings AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference
Editor(s) [Unknown]
Publication date 2010
Conference series Academy of Marketing Conference
Start page 67
End page 77
Publisher Academy of Marketing
Place of publication [Coventry, England]
Language eng
Field of Research 150604 Tourism Marketing
Socio Economic Objective 900302 Socio-Cultural Issues in Tourism
HERDC Research category E1 Full written paper - refereed
HERDC collection year 2010
Copyright notice ©2010, AM
Persistent URL http://hdl.handle.net/10536/DRO/DU:30031069

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