Cadbury's freddo frog : a case study of integrated marketing to children and its ethical implications

Harrison, Paul and Chalmers, Kathryn 2010, Cadbury's freddo frog : a case study of integrated marketing to children and its ethical implications, in AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, Academy of Marketing, [Coventry, England], pp. 9-16.

Attached Files
Name Description MIMEType Size Downloads

Title Cadbury's freddo frog : a case study of integrated marketing to children and its ethical implications
Author(s) Harrison, Paul
Chalmers, Kathryn
Conference name Academy of Marketing. Conference (43rd : 2010 : Coventry, England)
Conference location Coventry, England
Conference dates 6-8 July 2010
Title of proceedings AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference
Editor(s) [Unknown]
Publication date 2010
Conference series Academy of Marketing Conference
Start page 9
End page 16
Total pages 8
Publisher Academy of Marketing
Place of publication [Coventry, England]
ISBN 9781846000317
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 950402 Business Ethics
HERDC Research category E1 Full written paper - refereed
HERDC collection year 2010
Copyright notice ©2010, AM
Persistent URL http://hdl.handle.net/10536/DRO/DU:30031146

Document type: Conference Paper
Collections: Faculty of Business and Law
Deakin Graduate School of Business
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Access Statistics: 702 Abstract Views, 5 File Downloads  -  Detailed Statistics
Created: Fri, 12 Nov 2010, 14:28:06 EST by Katrina Fleming

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.