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Cadbury's freddo frog : a case study of integrated marketing to children and its ethical implications

Harrison, Paul and Chalmers, Kathryn 2010, Cadbury's freddo frog : a case study of integrated marketing to children and its ethical implications, in AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, Academy of Marketing, [Coventry, England], pp. 9-16.

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Title Cadbury's freddo frog : a case study of integrated marketing to children and its ethical implications
Author(s) Harrison, Paul
Chalmers, Kathryn
Conference name Academy of Marketing. Conference (43rd : 2010 : Coventry, England)
Conference location Coventry, England
Conference dates 6-8 July 2010
Title of proceedings AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference
Editor(s) [Unknown]
Publication date 2010
Conference series Academy of Marketing Conference
Start page 9
End page 16
Publisher Academy of Marketing
Place of publication [Coventry, England]
ISBN 9781846000317
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 950402 Business Ethics
HERDC Research category E1 Full written paper - refereed
HERDC collection year 2010
Copyright notice ©2010, AM
Persistent URL http://hdl.handle.net/10536/DRO/DU:30031146

Document type: Conference Paper
Collections: Faculty of Business and Law
Deakin Graduate School of Business
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Created: Fri, 12 Nov 2010, 14:28:06 EST by Katrina Fleming