Ethical issues in marketing

Harrison, Paul, Massi, Marta and Chalmers, Kathryn 2010, Ethical issues in marketing, in AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, Academy of Marketing, [Coventry, England], pp. 1-6.

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Title Ethical issues in marketing
Author(s) Harrison, Paul
Massi, Marta
Chalmers, Kathryn
Conference name Academy of Marketing. Conference (43rd : 2010 : Coventry, England)
Conference location Coventry, England
Conference dates 6-8 July 2010
Title of proceedings AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference
Editor(s) [Unknown]
Publication date 2010
Conference series Academy of Marketing Conference
Start page 1
End page 6
Total pages 7
Publisher Academy of Marketing
Place of publication [Coventry, England]
ISBN 9781846000317
Language eng
Field of Research 160510 Public Policy
Socio Economic Objective 950402 Business Ethics
HERDC Research category E1 Full written paper - refereed
HERDC collection year 2010
Copyright notice ©2010, AM
Persistent URL http://hdl.handle.net/10536/DRO/DU:30031147

Document type: Conference Paper
Collections: Faculty of Business and Law
Deakin Graduate School of Business
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