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Brand love, brand image and loyalty in Australian elite sport

Broadbent, Sarah, Bridson, Kerrie, Ferkins, Lesley and Rentschler, Ruth 2010, Brand love, brand image and loyalty in Australian elite sport, in ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, ANZMAC, Christchurch, New Zealand.

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Title Brand love, brand image and loyalty in Australian elite sport
Author(s) Broadbent, Sarah
Bridson, Kerrie
Ferkins, Lesley
Rentschler, Ruth
Conference name Australian and New Zealand Marketing Academy. Conference (2010 : Christchurch, New Zealand)
Conference location Christchurch, New Zealand
Conference dates 29 Nov. - 1 Dec. 2010
Title of proceedings ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference
Editor(s) [Unknown]
Publication date 2010
Conference series Australian and New Zealand Marketing Academy Conference
Publisher ANZMAC
Place of publication Christchurch, New Zealand
Notes Reproduced with the specific permission of the copyright owner.
ISBN 9780473178208
Language eng
Field of Research 150506 Marketing Theory
Socio Economic Objective 910403 Marketing
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2010, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30031941

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.