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Emotional and rational homepage content : separate dimensions rather than a continuum

Manirujjaman, Md, Polonsky, Michael Jay and Robertson, Nichola 2010, Emotional and rational homepage content : separate dimensions rather than a continuum, in ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, ANZMAC, Christchurch, New Zealand.

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Title Emotional and rational homepage content : separate dimensions rather than a continuum
Author(s) Manirujjaman, Md
Polonsky, Michael Jay
Robertson, Nichola
Conference name Australian and New Zealand Marketing Academy. Conference (2010 : Christchurch, New Zealand)
Conference location Christchurch, New Zealand
Conference dates 29 Nov. - 1 Dec. 2010
Title of proceedings ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference
Editor(s) [Unknown]
Publication date 2010
Conference series Australian and New Zealand Marketing Academy Conference
Publisher ANZMAC
Place of publication Christchurch, New Zealand
ISBN 9780473178208
Language eng
Field of Research 150504 Marketing Measurement
Socio Economic Objective 910403 Marketing
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2010, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30031962

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.