Strategic philanthropy in a Turkish tourism context

Akdemir, Ali, Atay, Lutfi, Marangoz, Mehmet, Hall, John, Polonsky, Michael Jay and Vieceli, Julian 2010, Strategic philanthropy in a Turkish tourism context, in ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, ANZMAC, Christchurch, New Zealand.

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Title Strategic philanthropy in a Turkish tourism context
Author(s) Akdemir, Ali
Atay, Lutfi
Marangoz, Mehmet
Hall, John
Polonsky, Michael Jay
Vieceli, Julian
Conference name Australian and New Zealand Marketing Academy. Conference (2010 : Christchurch, New Zealand)
Conference location Christchurch, New Zealand
Conference dates 29 Nov. - 1 Dec. 2010
Title of proceedings ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference
Editor(s) [Unknown]
Publication date 2010
Conference series Australian and New Zealand Marketing Academy Conference
Publisher ANZMAC
Place of publication Christchurch, New Zealand
ISBN 9780473178208
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2010, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30031966

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