Rouse, Anne C. 2010, A preliminary taxonomy of crowdsourcing, in ACIS 2010 : Information Systems : Defining and Establishing a High Impact Discipline : Proceedings of the 21st Australasian Conference on Information Systems, ACIS, [Brisbane, Qld.], pp. 1-10.
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Many firms are now asking how they can benefit from the new form of outsourcing labelled “crowdsourcing”. Like many other forms of outsourcing, crowdsourcing is now being “talked up” by a somewhat credulous trade press. However, the term crowdsourcing has been used to describe several related, but different phenomena, and what might be successful with one form of crowdsourcing may not be with another. In this paper the notion of crowdsourcing is decomposed to create a taxonomy that expands our understanding of what is meant by the term. This taxonomy focuses on the different capability levels of crowdsourcing suppliers; different motivations; and different allocation of benefits. The management implications of these distinctions are then considered in light of what we know about other forms of outsourcing.
Field of Research
080609 Information Systems Management
Socio Economic Objective
970108 Expanding Knowledge in the Information and Computing Sciences