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Helping business leverage web 2.0 to generate social capital

Lee, Chia Yao, Saundage, Dilal and Parker, Craig 2010, Helping business leverage web 2.0 to generate social capital, in ACIS 2010 : Proceedings of the 21st Australasian Conference on Information Systems, ACIS, Brisbane, Qld..

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Title Helping business leverage web 2.0 to generate social capital
Author(s) Lee, Chia Yao
Saundage, Dilal
Parker, Craig
Conference name Australasian Conference on Information Systems (21st : 2010 : Brisbane, Qld.)
Conference location Brisbane, Qld.
Conference dates 1-3 Dec. 2010
Title of proceedings ACIS 2010 : Proceedings of the 21st Australasian Conference on Information Systems
Editor(s) [Unknown]
Publication date 2010
Conference series Australasian Conference on Information Systems
Publisher ACIS
Place of publication Brisbane, Qld.
Keyword(s) Web 2.0
Social Capital Theory
Bonding
Bridging
Summary Businesses large and small are keen to leverage Web 2.0 applications to interact with customers, suppliers and other stakeholders. Whilst some have achieved success, others are still struggling to understand the opportunities and threats associated with using Web 2.0 in business. This paper discusses the development of a conceptual framework to help businesses understand how they could leverage Web 2.0 applications to generate social capital. The proposed framework helps businesses (i) identify opportunities to leverage the strengths and features of various Web 2.0 applications, and (ii) develop business strategies for Web 2.0. As a positional paper, it contributes to theory by proposing a systematic and structured approach for understanding how social capital is created, captured, distributed, and consumed online.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 080612 Interorganisational Information Systems and Web Services
Socio Economic Objective 970110 Expanding Knowledge in Technology
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2010, Chia Yao Lee, Dilal Saundage and Craig Parker
Persistent URL http://hdl.handle.net/10536/DRO/DU:30032134

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.