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Motivators and barriers of ethnic groups to engage in arts performance

Le, Huong and Fujimoto, Yuka 2010, Motivators and barriers of ethnic groups to engage in arts performance, in ANZAM 2010 : Proceedings of the 24th Australian and New Zealand Academy of Management. Conference : Managing for Unknowable Futures; 2010, Australian and New Zealand Academy of Management, Adelaide, S. Aust..

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Title Motivators and barriers of ethnic groups to engage in arts performance
Author(s) Le, Huong
Fujimoto, Yuka
Conference name Australian and New Zealand Academy of Management. Conference (24th : 2010 : Adelaide, S. Aust.)
Conference location Adelaide, S. Aust.
Conference dates 8-10 Dec. 2010
Title of proceedings ANZAM 2010 : Proceedings of the 24th Australian and New Zealand Academy of Management. Conference : Managing for Unknowable Futures; 2010
Editor(s) [Unknown]
Publication date 2010
Conference series Australian and New Zealand Academy of Management Conference
Publisher Australian and New Zealand Academy of Management
Place of publication Adelaide, S. Aust.
Keyword(s) consumer behaviour
cross-cultural marketing
audience development
arts marketing
Summary This paper aims to highlight the behavioural processes of ethnic minority group consumers in relation to arts performance in Australia. Our findings indicate that Chinese, Vietnamese, Italians and Greeks have varying perceptions, practice and experiential decision-making. The major barriers for ethnic audiences to attend arts events were cost and time; a lack of understanding of or exposure to some artforms; language difficulties. Motivating factors for ethnic audiences were events associated with their own ethnic backgrounds; socialising/meeting with friends/people, and familiarity with the art-form. Our research will be critical for future arts marketing and cultural research and contribute to socially inclusive communities where every resident can act as a contributor to build socio-economically strong cities and nations
Language eng
Field of Research 160502 Arts and Cultural Policy
Socio Economic Objective 950105 The Performing Arts (incl. Theatre and Dance)
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2010, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30032195

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Created: Tue, 11 Jan 2011, 11:46:26 EST by Katrina Fleming