Motivators and barriers of ethnic groups to engage in arts performance
Le, Huong and Fujimoto, Yuka 2010, Motivators and barriers of ethnic groups to engage in arts performance, in ANZAM 2010 : Proceedings of the 24th Australian and New Zealand Academy of Management. Conference : Managing for Unknowable Futures; 2010, Australian and New Zealand Academy of Management, Adelaide, S. Aust..
(Some files may be inaccessible until you login with your Deakin Research Online credentials)
This paper aims to highlight the behavioural processes of ethnic minority group consumers in relation to arts performance in Australia. Our findings indicate that Chinese, Vietnamese, Italians and Greeks have varying perceptions, practice and experiential decision-making. The major barriers for ethnic audiences to attend arts events were cost and time; a lack of understanding of or exposure to some artforms; language difficulties. Motivating factors for ethnic audiences were events associated with their own ethnic backgrounds; socialising/meeting with friends/people, and familiarity with the art-form. Our research will be critical for future arts marketing and cultural research and contribute to socially inclusive communities where every resident can act as a contributor to build socio-economically strong cities and nations
Field of Research
160502 Arts and Cultural Policy
Socio Economic Objective
950105 The Performing Arts (incl. Theatre and Dance)
Unless expressly stated otherwise, the copyright for items in Deakin Research Online is owned by the author, with all rights reserved.
Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO.
If you believe that your rights have been infringed by this repository, please contact firstname.lastname@example.org.