Openly accessible

Motivators and barriers of ethnic groups to engage in arts performance

Le, Huong and Fujimoto, Yuka 2010, Motivators and barriers of ethnic groups to engage in arts performance, in ANZAM 2010 : Proceedings of the 24th Australian and New Zealand Academy of Management. Conference : Managing for Unknowable Futures; 2010, Australian and New Zealand Academy of Management, Adelaide, S. Aust..

Attached Files
Name Description MIMEType Size Downloads
le-motivatorsandbarriers-2010.pdf Published version application/pdf 680.27KB 39

Title Motivators and barriers of ethnic groups to engage in arts performance
Author(s) Le, Huong
Fujimoto, Yuka
Conference name Australian and New Zealand Academy of Management. Conference (24th : 2010 : Adelaide, S. Aust.)
Conference location Adelaide, S. Aust.
Conference dates 8-10 Dec. 2010
Title of proceedings ANZAM 2010 : Proceedings of the 24th Australian and New Zealand Academy of Management. Conference : Managing for Unknowable Futures; 2010
Editor(s) [Unknown]
Publication date 2010
Conference series Australian and New Zealand Academy of Management Conference
Publisher Australian and New Zealand Academy of Management
Place of publication Adelaide, S. Aust.
Keyword(s) consumer behaviour
cross-cultural marketing
audience development
arts marketing
Summary This paper aims to highlight the behavioural processes of ethnic minority group consumers in relation to arts performance in Australia. Our findings indicate that Chinese, Vietnamese, Italians and Greeks have varying perceptions, practice and experiential decision-making. The major barriers for ethnic audiences to attend arts events were cost and time; a lack of understanding of or exposure to some artforms; language difficulties. Motivating factors for ethnic audiences were events associated with their own ethnic backgrounds; socialising/meeting with friends/people, and familiarity with the art-form. Our research will be critical for future arts marketing and cultural research and contribute to socially inclusive communities where every resident can act as a contributor to build socio-economically strong cities and nations
Language eng
Field of Research 160502 Arts and Cultural Policy
Socio Economic Objective 950105 The Performing Arts (incl. Theatre and Dance)
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2010, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30032195

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Access Statistics: 316 Abstract Views, 39 File Downloads  -  Detailed Statistics
Created: Tue, 11 Jan 2011, 11:46:26 EST by Katrina Fleming

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.