Minimising total survey error when measuring entrepreneurship in Tonga
Frederick, Howard 2010, Minimising total survey error when measuring entrepreneurship in Tonga, in ANZAM 2010 : Proceedings of the 24th Australian and New Zealand Academy of Management. Conference : Managing for Unknowable Futures; 2010, Australian and New Zealand Academy of Management, Adelaide, S. Aust..
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This study illustrates how the Total Survey Error (TSE) paradigm can identify and help reduce multiple sources of error inherent in survey work in the developing world. Of particular concern are mode errors and coverage errors caused by the 'theoretical teledensity threshold' of doing phone surveys in developing countries. The study outlines ways to improve response rate and to avoid interviewer and measurement error. It narrates the sampling design and its limitations as well as some of the qualitative aspects of total survey quality such as, translation, ethics and budgeting. The final section discusses implications for further research in statistical auto-correlation and data gathering using PDAs.
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Field of Research
150399 Business and Management not elsewhere classified
Socio Economic Objective
910499 Management and Productivity not elsewhere classified
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