Placing parks on the tourism agenda : promoting Melbournes' metropolitan parks to metropolitan and regional Victorian visitors

McDonald, Sharyn and Murphy, Peter 2006, Placing parks on the tourism agenda : promoting Melbournes' metropolitan parks to metropolitan and regional Victorian visitors, in CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference, Victoria University - School of Hospitality, Tourism and Marketing, Melbourne, Vic., pp. 380-393.

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Title Placing parks on the tourism agenda : promoting Melbournes' metropolitan parks to metropolitan and regional Victorian visitors
Author(s) McDonald, Sharyn
Murphy, Peter
Conference name Council for Hospitality and Tourism Educators Conference (16th : 2006 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 6-9 Feb. 2006
Title of proceedings CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference
Editor(s) [Unknown]
Publication date 2006
Conference series Council for Hospitality and Tourism Educators Conference
Start page 380
End page 393
Publisher Victoria University - School of Hospitality, Tourism and Marketing
Place of publication Melbourne, Vic.
Summary This study establishes a strategy aimed at raising interest in visiting Melbourne’s metropolitan parks based upon interviews and focus group responses in both regional Victoria and Melbourne. As the majority of regional visitors planning a short-break collect their information prior to departure, park information needs to be available before they embark. Whilst visiting Melbourne, regional visitors agreed that they would utilise local knowledge of their host to fill any of their limited spare time. Melbournians should be seen as a potential prime source of information for visitors, but this study found that many Melburnians were often unaware of local attractions. Consequently, part of the strategy to raise interest in visiting Melbourne’s parks must be targeted at Melburnians. This leads to the conclusion that a well informed host is the key to increased visitation
to metropolitan parks.
ISBN 0975058517
Language eng
Field of Research 150604 Tourism Marketing
Socio Economic Objective 900399 Tourism not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2006, CAUTHE
Persistent URL http://hdl.handle.net/10536/DRO/DU:30032294

Document type: Conference Paper
Collections: Faculty of Business and Law
School of Management and Marketing
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