Understanding drivers and barriers : the key to water use behaviour change

Graymore, Michelle, Wallis, Anne and O'Toole, Kevin 2010, Understanding drivers and barriers : the key to water use behaviour change, Water science and technology : water supply, vol. 10, no. 5, pp. 679-688, doi: 10.2166/ws.2010.788.

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Title Understanding drivers and barriers : the key to water use behaviour change
Author(s) Graymore, Michelle
Wallis, Anne
O'Toole, KevinORCID iD for O'Toole, Kevin orcid.org/0000-0002-1740-8892
Journal name Water science and technology : water supply
Volume number 10
Issue number 5
Start page 679
End page 688
Total pages 10
Publisher IWA Publishing
Place of publication London, England
Publication date 2010
ISSN 1606-9749
Keyword(s) behaviour change
demand management
efficient use
water saving
water supply
Summary In southwest Victoria, like many other regions in Australia, drought, climate change and population growth have exposed gaps in water supply. To develop effective demand management strategies for rural and regional areas, this paper investigates the drivers and barriers to water saving in southwest Victoria. Although the majority of people felt water saving was important, the drivers for water saving differed between different groups. Residential users were saving water for altruistic reasons, while for farmers the drivers were farm viability and productivity. Although the barriers differed between property types, common barriers included lack of understanding of the impact their water use has on supplies, lack of knowledge, the pricing system and distrust of the water authority. The findings provide information for effective demand management strategies for the region.
Language eng
DOI 10.2166/ws.2010.788
Field of Research 050205 Environmental Management
Socio Economic Objective 960999 Land and Water Management of Environments not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2010, IWA Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30032516

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