Brand love and loyalty in Australian elite sport

Broadbent, Sarah, Ferkins, Lesley, Bridson, Kerrie and Rentschler, Ruth 2010, Brand love and loyalty in Australian elite sport, in SMAANZ 2010 : Sport Management Association of Australia and New Zealand Conference Proceedings, Program and Abstracts : Sport in Action, SMAANZ, Wellington, New Zealand, pp. 4-4.

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Title Brand love and loyalty in Australian elite sport
Author(s) Broadbent, Sarah
Ferkins, Lesley
Bridson, Kerrie
Rentschler, Ruth
Conference name Sport Management Association of Australia and New Zealand. Conference (16th : 2010 : Wellington, New Zealand)
Conference location Wellington, New Zealand
Conference dates 24-26th Nov. 2010
Title of proceedings SMAANZ 2010 : Sport Management Association of Australia and New Zealand Conference Proceedings, Program and Abstracts : Sport in Action
Publication date 2010
Start page 4
End page 4
Total pages 1
Publisher SMAANZ
Place of publication Wellington, New Zealand
Keyword(s) brand love
loyalty
brand image
passion
sports fans
sports marketing
Language eng
Field of Research 150404 Sport and Leisure Management
Socio Economic Objective 950102 Organised Sports
HERDC Research category L3 Extract of paper (minor conferences)
Copyright notice ©2010, SMAANZ
Persistent URL http://hdl.handle.net/10536/DRO/DU:30032637

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