Brand love and loyalty in Australian elite sport Broadbent, Sarah, Ferkins, Lesley, Bridson, Kerrie and Rentschler, Ruth 2010, Brand love and loyalty in Australian elite sport, in SMAANZ 2010 : Sport Management Association of Australia and New Zealand Conference Proceedings, Program and Abstracts : Sport in Action, SMAANZ, Wellington, New Zealand, pp. 4-4. Attached Files Name Description MIMEType Size Downloads Title Brand love and loyalty in Australian elite sport Author(s) Broadbent, Sarah Ferkins, Lesley Bridson, Kerrie orcid.org/0000-0002-3454-9910 Rentschler, Ruth Conference name Sport Management Association of Australia and New Zealand. Conference (16th : 2010 : Wellington, New Zealand) Conference location Wellington, New Zealand Conference dates 24-26th Nov. 2010 Title of proceedings SMAANZ 2010 : Sport Management Association of Australia and New Zealand Conference Proceedings, Program and Abstracts : Sport in Action Publication date 2010 Start page 4 End page 4 Total pages 1 Publisher SMAANZ Place of publication Wellington, New Zealand Keyword(s) brand love loyalty brand image passion sports fans sports marketing Language eng Field of Research 150404 Sport and Leisure Management Socio Economic Objective 950102 Organised Sports HERDC Research category L3 Extract of paper (minor conferences) Copyright notice ©2010, SMAANZ Persistent URL http://hdl.handle.net/10536/DRO/DU:30032637 Document type: Conference Paper Collections: Faculty of Business and Law School of Management and Marketing Higher Education Research Group   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 11 Feb 2011, 13:31:29 EST Mon, 21 Feb 2011, 10:14:49 EST Mon, 21 Feb 2011, 10:17:36 EST Mon, 21 Feb 2011, 10:19:06 EST Mon, 21 Feb 2011, 10:26:15 EST Thu, 02 Feb 2012, 10:52:20 EST Mon, 29 Jun 2015, 14:39:01 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 429 Abstract Views, 5 File Downloads  -  Detailed Statistics Created: Fri, 11 Feb 2011, 13:31:25 EST by Katrina Fleming

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