You are not logged in.
Openly accessible

Non-market strategy and the 'race to the bottom': lessons from the Baywatch experience

Jones, Marc T. 2009, Non-market strategy and the 'race to the bottom': lessons from the Baywatch experience, Journal of Australian political economy, no. 63, Winter, pp. 32-55.

Attached Files
Name Description MIMEType Size Downloads
jones-nonmarketstrategy-2009.pdf Published version application/pdf 859.24KB 114

Title Non-market strategy and the 'race to the bottom': lessons from the Baywatch experience
Author(s) Jones, Marc T.
Journal name Journal of Australian political economy
Issue number 63
Season Winter
Start page 32
End page 55
Publisher Australian Political Economy Movement
Place of publication Adelaide, S. Aust.
Publication date 2009-06
ISSN 0156-5826
Summary This article examines how international firms operate strategically in the non-market environment to secure advantages which improve their cost and/or revenue structures and, hence, their economic performance. It centres on a detailed case study of the globally popular Baywatch television show's efforts during 1999 to secure attractive locational subsidies by placing the states of New South Wales, Queensland (both in Australia) and Hawaii into competition with each other in a 'race to the bottom'. The article is organized into three main sections: the first briefly reviews the concept of non-market strategy; the second examines the Baywatch case in detail; and the conclusion presents some lessons for various stakeholders involved in this and similar non-market contexts.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 910499 Management and Productivity not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2009, The University of Sydney, Faculty of Economics & Business
Persistent URL http://hdl.handle.net/10536/DRO/DU:30032808

Document type: Journal Article
Collections: Deakin Graduate School of Business
Open Access Collection
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 294 Abstract Views, 114 File Downloads  -  Detailed Statistics
Created: Wed, 16 Feb 2011, 13:20:22 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.