Thin white women in advertising : deathly corporeality

Redmond, Sean 2003, Thin white women in advertising : deathly corporeality, Journal of consumer culture, vol. 3, no. 2, pp. 170-190, doi: 10.1177/14695405030032002.

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Title Thin white women in advertising : deathly corporeality
Author(s) Redmond, SeanORCID iD for Redmond, Sean
Journal name Journal of consumer culture
Volume number 3
Issue number 2
Start page 170
End page 190
Publisher Sage Publications
Place of publication London, U.K.
Publication date 2003-07
ISSN 1469-5405
Keyword(s) absence
commodity fetish
holy anorexia
Summary This article examines the way that contemporary British women’s magazine advertising employs idealized images of thin white women to confer status on a range of beauty products and services. These lean, pure, radiant images of white women are imagined to be natural sources of light, beauty, and the entry point (with the product) to a higher state of female grace. However, the article also addresses what is argued to be the ‘absence’ effect and the lack of corporeal life that is also at the core of many of these ‘lacking’ images of white women. The article argues that such textual ruptures and contradictions, in turn, point to the way that thinness itself, as a self-willed body project, can be considered to be a resistant body practice, or one that draws attention to the life and death struggle at the heart of what it means to be a ‘good’ white woman in a patriarchal society
Language eng
DOI 10.1177/14695405030032002
Field of Research 200104 Media Studies
Socio Economic Objective 950204 The Media
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2003, SAGE Publications
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Document type: Journal Article
Collections: Faculty of Arts and Education
School of Communication and Creative Arts
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