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Hidden stories : listening to the audience at the live performance

Radbourne, Jennifer, Glow, Hilary and Johanson, Katya 2010, Hidden stories : listening to the audience at the live performance, Double dialogues, no. 13, Summer, pp. 1-14.

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Title Hidden stories : listening to the audience at the live performance
Author(s) Radbourne, Jennifer
Glow, Hilary
Johanson, Katya
Journal name Double dialogues
Issue number 13
Season Summer
Start page 1
End page 14
Total pages 14
Publisher Double Dialogues
Place of publication Canterbury, Vic.
Publication date 2010
ISSN 1447-9591
Summary This paper explores how audiences describe and evaluate their experience of a live performance. Much of the arts marketing literature measures audience satisfaction with the entire event, including pre and post show talks, parking, ticket price, seating, merchandise and refreshments. Research undertaken at a range of live performing arts events in 2008 and 2009 revealed ‘hidden stories’ of audience members’ responses to performances. These responses are indicative of four aspects of the audience experience – knowledge, risk, authenticity and collective engagement. The stories, and their indicators, are the audience measure of quality of performance. This paper uses audience research at three contemporary theatre companies, to test and validate the audience experience as a new quality assessment instrument: the Arts Audience Experience Index.

Language eng
Field of Research 190404 Drama, Theatre and Performance Studies
Socio Economic Objective 950105 The Performing Arts (incl. Theatre and Dance)
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2010, Double Dialogues
Persistent URL http://hdl.handle.net/10536/DRO/DU:30032962

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