The leaders and the press

Simms, Marian 2010, The leaders and the press, Australian cultural history, vol. 28, no. 1, Special Issue : Kevin 07 - The 2007 Australian Election Part II, pp. 23-30.

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Title The leaders and the press
Author(s) Simms, Marian
Journal name Australian cultural history
Volume number 28
Issue number 1
Season Special Issue : Kevin 07 - The 2007 Australian Election Part II
Start page 23
End page 30
Total pages 8
Publisher Routledge
Place of publication Melbourne, Vic.
Publication date 2010-04-01
ISSN 0728-8433
1942-5139
Keyword(s) media bias
political campaigning
political leadership
the Prime Minister
the Opposition Leader
opinion polling
Summary Overall, as in 2001 and 2004, the print media provided substantial coverage of the election campaign; and, as in recent campaigns, the Prime Minister received greater coverage than the Opposition Leader. As in previous campaign coverage a small number of topics—including opinion polling—generated the majority of stories. Two features were different in the 2007 campaign, namely the gradual increase in the number of positive stories about the Opposition Leader; and an increase in the number of negative stories about and unflattering images of the Prime Minister.
Notes Online publication date : 12 March 2010
Language eng
Field of Research 160601 Australian Government and Politics
Socio Economic Objective 950202 Languages and Literacy
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2010, Routledge
Persistent URL http://hdl.handle.net/10536/DRO/DU:30032991

Document type: Journal Article
Collection: School of History, Heritage and Society
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