Taking a critical approach to arts management

Glow, Hilary 2010, Taking a critical approach to arts management, Asia Pacific journal of arts & cultural management, vol. 7, no. 2, pp. 585-594.

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Title Taking a critical approach to arts management
Author(s) Glow, Hilary
Journal name Asia Pacific journal of arts & cultural management
Volume number 7
Issue number 2
Start page 585
End page 594
Total pages 10
Publisher University of South Australia
Place of publication Adelaide, S. A.
Publication date 2010-12-02
ISSN 1449-1184
Keyword(s) arts managemenl
crilical managemenl sludies
audience engagemenl
Summary This paper argues that the task of ans management entails a critical engagement with the discourses of management. The promulgation of economic rationalism across the arts and cultural sector is identified in the context of the general deployment of economic criteria to judge the success of diverse organisations. In particular, the notion of tile creative industries, concerned with commercial cultural production, and its impact on the arts sector is highlighted as a dominant discursive practice. The paper makes the case that the task of the arts manager must be to argue for the cultural value of the arts, and take a critical approach to the dominant discourses that currently define the field. Finally, it is argued that one of the key challenges for the future of arts management is to also take a critical approach to the conventional discourses of arts marketing in order to deliver a new focus on audience engagement.
Language eng
Field of Research 160502 Arts and Cultural Policy
Socio Economic Objective 950199 Arts and Leisure not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2010, Universityof South Australia
Persistent URL http://hdl.handle.net/10536/DRO/DU:30033008

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