Examining national and team identity in the context of the Olympic Games : a cross national comparison

Alfaro-Barrantes, Priscila, Hedlund, David P. and Nguyen, Sheila 2010, Examining national and team identity in the context of the Olympic Games : a cross national comparison, in SMA 2010 : Sport Marketing Strategies in Hard Times : Proceedings of the 2010 8th Annual Conference for the Sport Marketing Association, Sport Marketing Association (SMA), [New Orleans, Louisiana], pp. 1-12.

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Title Examining national and team identity in the context of the Olympic Games : a cross national comparison
Author(s) Alfaro-Barrantes, Priscila
Hedlund, David P.
Nguyen, Sheila
Conference name Sport Marketing Association (8th : 2010 : New Orleans, Louisiana)
Conference location New Orleans, La.
Conference dates 26-29 Oct. 2010
Title of proceedings SMA 2010 : Sport Marketing Strategies in Hard Times : Proceedings of the 2010 8th Annual Conference for the Sport Marketing Association
Editor(s) [Unknown]
Publication date 2010
Conference series Sport Marketing Association
Start page 1
End page 12
Total pages 12
Publisher Sport Marketing Association (SMA)
Place of publication [New Orleans, Louisiana]
Language eng
Field of Research 150404 Sport and Leisure Management
Socio Economic Objective 950102 Organised Sports
HERDC Research category E1 Full written paper - refereed
HERDC collection year 2010
Persistent URL http://hdl.handle.net/10536/DRO/DU:30033210

Document type: Conference Paper
Collections: Faculty of Business and Law
School of Management and Marketing
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