A discursive approach to entrepreneurial marketing : integrating academic and practice theory

Maritz, Alex, Frederick, Howard and Valos, Michael 2010, A discursive approach to entrepreneurial marketing : integrating academic and practice theory, Small enterprise research, vol. 17, no. 1, 2009 - 2010, pp. 74-86.

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Title A discursive approach to entrepreneurial marketing : integrating academic and practice theory
Author(s) Maritz, Alex
Frederick, Howard
Valos, Michael
Journal name Small enterprise research
Volume number 17
Issue number 1
Season 2009 - 2010
Start page 74
End page 86
Total pages 13
Publisher eContent Management Pty Ltd.
Place of publication Waikato, New Zealand
Publication date 2010
ISSN 1321-5906
1175-0979
Language eng
Field of Research 150506 Marketing Theory
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2010
Copyright notice ©2010, eContent Management Pty Ltd.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30033211

Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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