Deakin home > Deakin University Library > Deakin Research Online > La gestione del brand nel settore culturale : un confronto internazionale

La gestione del brand nel settore culturale : un confronto internazionale

Massi, Marta and Harrison , Paul 2010, La gestione del brand nel settore culturale : un confronto internazionale, Economia della cultura, vol. XX, no. 2, pp. 269-281.

Attached Files (Some files may be inaccessible until you login with your Deakin Research Online credentials)
Name Description MIMEType Size Downloads

Title La gestione del brand nel settore culturale : un confronto internazionale
Translated title Brand management in the cultural sector: an international comparison
Author(s) Massi, Marta
Harrison , Paul
Journal name Economia della cultura
Volume number XX
Issue number 2
Start page 269
End page 281
Publisher Societa Editrice Il Mulino
Place of publication Italy
Publication date 2010
ISSN 1122-2417
Language ita
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2010
Persistent URL http://hdl.handle.net/10536/DRO/DU:30033321

Document type: Journal Article
Collections: Faculty of Business and Law
Deakin Graduate School of Business
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in Deakin Research Online is owned by the author, with all rights reserved.

Versions
Version Filter Type
Access Statistics: 166 Abstract Views, 1 File Downloads  -  Detailed Statistics
Created: Mon, 14 Mar 2011, 10:59:03 EST by Katrina Fleming