La gestione del brand nel settore culturale : un confronto internazionale

Massi, Marta and Harrison , Paul 2010, La gestione del brand nel settore culturale : un confronto internazionale, Economia della cultura, vol. XX, no. 2, pp. 269-281.

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Title La gestione del brand nel settore culturale : un confronto internazionale
Translated title Brand management in the cultural sector: an international comparison
Author(s) Massi, Marta
Harrison , Paul
Journal name Economia della cultura
Volume number XX
Issue number 2
Start page 269
End page 281
Total pages 13
Publisher Societa Editrice Il Mulino
Place of publication Italy
Publication date 2010
ISSN 1122-2417
Language ita
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2010
Persistent URL http://hdl.handle.net/10536/DRO/DU:30033321

Document type: Journal Article
Collections: Faculty of Business and Law
Deakin Graduate School of Business
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