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How do Australian small and medium enterprises communicate their environmental improvement activities online? Parker, Craig M., Fraunholz, Bardo, Zutshi, Ambika and Crofts, Merete 2010, How do Australian small and medium enterprises communicate their environmental improvement activities online?, Australasian journal of information systems, vol. 17, no. 1, pp. 5-21. Attached Files Name Description MIMEType Size Downloads parker-howdoaustralian-2010.pdf Published version application/pdf 230.52KB 129 Title How do Australian small and medium enterprises communicate their environmental improvement activities online? Author(s) Parker, Craig M. Fraunholz, Bardo Zutshi, Ambika Crofts, Merete Journal name Australasian journal of information systems Volume number 17 Issue number 1 Start page 5 End page 21 Total pages 17 Publisher University of Canberra, School of Information Sciences and Engineering Place of publication Bruce, A.C.T. Publication date 2010 ISSN 1449-8618 1326-2238 Summary There have been calls in the IS/eBusiness literature for research on "green" IS/IT in a Small and Medium Enterprises (SMEs) context. The Corporate Social Responsibility (CSR) literature has neglected the issue of how SMEs can use websites to communicate their environmental improvement activities. This paper links these two previously separate disciplines by reporting on a content analysis of 443 Australian SME websites from four industry sectors to identify if and how they use websites to communicate their environmental improvement activities. The study found that 47 websites were communicating such activities in some form. A detailed analysis was undertaken of these 47 websites to identify emergent themes relating to how these SMEs were communicating their environmental improvement activities. These themes resulted in a reconceptualisation of the traditional "4 Ps" of marketing for online communication of environmental improvement activities by SMEs: profile; product; process; and prominence. Notes Reproduced with the kind permission of the copyright owner. Language eng Field of Research 150314 Small Business Management Socio Economic Objective 950402 Business Ethics HERDC Research category C1 Refereed article in a scholarly journal HERDC collection year 2010 Copyright notice ©2010, University of Canberra, School of Information Sciences and Engineering Persistent URL http://hdl.handle.net/10536/DRO/DU:30033531 Document type: Journal Article Collections: Faculty of Business and Law School of Information and Business Analytics School of Management and Marketing Higher Education Research Group Open Access Collection   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 17 Mar 2011, 10:27:08 EST Thu, 17 Mar 2011, 11:00:47 EST Tue, 22 Mar 2011, 10:41:44 EST Mon, 28 Mar 2011, 13:02:27 EST Mon, 28 Mar 2011, 13:11:11 EST Mon, 28 Mar 2011, 13:13:02 EST Mon, 28 Mar 2011, 13:13:51 EST Mon, 28 Mar 2011, 13:14:36 EST Mon, 28 Mar 2011, 13:16:05 EST Mon, 28 Mar 2011, 13:17:01 EST Mon, 28 Mar 2011, 13:18:26 EST Wed, 18 May 2011, 14:13:37 EST Wed, 18 May 2011, 15:14:15 EST Mon, 25 Jul 2011, 12:52:25 EST Mon, 25 Jul 2011, 12:53:30 EST Thu, 23 Feb 2012, 11:42:03 EST Mon, 27 May 2013, 13:45:03 EST Tue, 04 Jun 2013, 14:08:15 EST Filtered Full Access Statistics: 342 Abstract Views, 148 File Downloads  -  Detailed Statistics Created: Thu, 17 Mar 2011, 10:26:55 EST by Katrina Fleming

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.