How do Australian small and medium enterprises communicate their environmental improvement activities online?
Parker, Craig M., Fraunholz, Bardo, Zutshi, Ambika and Crofts, Merete 2010, How do Australian small and medium enterprises communicate their environmental improvement activities online?, Australasian journal of information systems, vol. 17, no. 1, pp. 5-21.
(Some files may be inaccessible until you login with your Deakin Research Online credentials)
University of Canberra, School of Information Sciences and Engineering
Place of publication
There have been calls in the IS/eBusiness literature for research on "green" IS/IT in a Small and Medium Enterprises (SMEs) context. The Corporate Social Responsibility (CSR) literature has neglected the issue of how SMEs can use websites to communicate their environmental improvement activities. This paper links these two previously separate disciplines by reporting on a content analysis of 443 Australian SME websites from four industry sectors to identify if and how they use websites to communicate their environmental improvement activities. The study found that 47 websites were communicating such activities in some form. A detailed analysis was undertaken of these 47 websites to identify emergent themes relating to how these SMEs were communicating their environmental improvement activities. These themes resulted in a reconceptualisation of the traditional "4 Ps" of marketing for online communication of environmental improvement activities by SMEs: profile; product; process; and prominence.
Reproduced with the kind permission of the copyright owner.
Unless expressly stated otherwise, the copyright for items in Deakin Research Online is owned by the author, with all rights reserved.
Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO.
If you believe that your rights have been infringed by this repository, please contact firstname.lastname@example.org.