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How do Australian small and medium enterprises communicate their environmental improvement activities online?

Parker, Craig M., Fraunholz, Bardo, Zutshi, Ambika and Crofts, Merete 2010, How do Australian small and medium enterprises communicate their environmental improvement activities online?, Australasian journal of information systems, vol. 17, no. 1, pp. 5-21.

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Title How do Australian small and medium enterprises communicate their environmental improvement activities online?
Author(s) Parker, Craig M.
Fraunholz, Bardo
Zutshi, Ambika
Crofts, Merete
Journal name Australasian journal of information systems
Volume number 17
Issue number 1
Start page 5
End page 21
Total pages 17
Publisher University of Canberra, School of Information Sciences and Engineering
Place of publication Bruce, A.C.T.
Publication date 2010
ISSN 1449-8618
1326-2238
Summary There have been calls in the IS/eBusiness literature for research on "green" IS/IT in a Small and Medium Enterprises (SMEs) context. The Corporate Social Responsibility (CSR) literature has neglected the issue of how SMEs can use websites to communicate their environmental improvement activities. This paper links these two previously separate disciplines by reporting on a content analysis of 443 Australian SME websites from four industry sectors to identify if and how they use websites to communicate their environmental improvement activities. The study found that 47 websites were communicating such activities in some form. A detailed analysis was undertaken of these 47 websites to identify emergent themes relating to how these SMEs were communicating their environmental improvement activities. These themes resulted in a reconceptualisation of the traditional "4 Ps" of marketing for online communication of environmental improvement activities by SMEs: profile; product; process; and prominence.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150314 Small Business Management
Socio Economic Objective 950402 Business Ethics
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2010
Copyright notice ©2010, University of Canberra, School of Information Sciences and Engineering
Persistent URL http://hdl.handle.net/10536/DRO/DU:30033531

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