Investigating the effect of sponsor level, length, prominence and relatedness on recall and residual recall rates over time

Karg, Adam and McDonald, Heath 2010, Investigating the effect of sponsor level, length, prominence and relatedness on recall and residual recall rates over time, in AMA 2010 : Enhancing Knowledge Development in Marketing : proceedings of the 2010 American Marketing Association Summer Educators Conference. Vol.21, American Marketing Association, Chicago, Ill., pp. 447-448.

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Title Investigating the effect of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
Author(s) Karg, Adam
McDonald, Heath
Conference name American Marketing Association Summer Educators Conference (2010 : Boston, Mass.)
Conference location Boston, Mass.
Conference dates 13-16 Aug. 2010
Title of proceedings AMA 2010 : Enhancing Knowledge Development in Marketing : proceedings of the 2010 American Marketing Association Summer Educators Conference. Vol.21
Editor(s) Iyer, Easwar
Coulter, Robin
Publication date 2010
Start page 447
End page 448
Total pages 2
Publisher American Marketing Association
Place of publication Chicago, Ill.
ISBN 0977573433
ISSN 0888-1839
Language eng
Field of Research 150502 Marketing Communications
Socio Economic Objective 910403 Marketing
HERDC Research category E3 Extract of paper
HERDC collection year 2010
Copyright notice ©2010, American Marketing Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30033560

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