Above the bottom line : understanding Australian screen content producers

Cameron, Allan, Verhoeven, Deb and Court, David 2010, Above the bottom line : understanding Australian screen content producers, Media International Australia, vol. 136, pp. 90-102.

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Title Above the bottom line : understanding Australian screen content producers
Author(s) Cameron, Allan
Verhoeven, Deb
Court, David
Journal name Media International Australia
Volume number 136
Start page 90
End page 102
Total pages 13
Publisher University of Queensland
Place of publication St Lucia, Qld.
Publication date 2010-08
ISSN 1329-878X
2200-467X
Summary The recently completed Australian Screen Producer Survey provides the most current and detailed picture of the culture, motivations and aspirations of a highly influential sector of the content production industries. Drawing upon the results of the survey, this article reflects on the historical and theoretical difficulties entailed in defining the producer as a professional category, before outlining some of the survey’s key findings. In particular, it examines producers’ demographic and sectoral profile, analyses their attitudes towards the relative importance of education and experience, and explores their underlying motivations. Amongst other findings, the survey reveals a tendency towards idealism among Australian producers that would appear to be at odds with the financial realities of the business. It therefore offers a variety of stakeholders (including government and educational institutions, as well as producers themselves) with the opportunity to reflect upon the future shape and direction of the Australian media industry.
Language eng
Field of Research 190201 Cinema Studies
Socio Economic Objective 890402 Film and Video Services (excl. Animation and Computer Generated Imagery)
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2010, University of Queensland
Persistent URL http://hdl.handle.net/10536/DRO/DU:30034356

Document type: Journal Article
Collection: School of Communication and Creative Arts
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