More than Ballyhoo? : The importance of understanding film consumption in Australia

Bowles, Kate, Maltby, Richard, Verhoeven, Deb and Walsh, Mike 2007, More than Ballyhoo? : The importance of understanding film consumption in Australia, Metro, vol. 152, pp. 96-101.

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Title More than Ballyhoo? : The importance of understanding film consumption in Australia
Author(s) Bowles, Kate
Maltby, Richard
Verhoeven, Deb
Walsh, Mike
Journal name Metro
Volume number 152
Start page 96
End page 101
Publisher Australian teachers of media
Place of publication Melbourne, Vic.
Publication date 2007-04
ISSN 0312-2654
Summary We have all become used to reading stories filled with alarm and recrimination, or (more rarely) tentative optimism concerning the local production industry's percentage of the domestic box office. This blunt but exploitable indicator greatly simplifies the interaction between film product and its consumer.
Language eng
Field of Research 190201 Cinema Studies
200203 Consumption and Everyday Life
Socio Economic Objective 950503 Understanding Australia's Past
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2007, Australian teachers of media
Persistent URL http://hdl.handle.net/10536/DRO/DU:30034357

Document type: Journal Article
Collection: School of Communication and Creative Arts
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