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Case study : fitness segment a Wii bit larger than expected!

Callaghan, Michael 2010, Case study : fitness segment a Wii bit larger than expected!. In Kotler, P., Brown, L. and Burton, L. (ed), Marketing with mymarketinglab, Pearson Australia, Frenchs Forest, N.S.W., pp.368-370.

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Title Case study : fitness segment a Wii bit larger than expected!
Alternative title Fitness segment a Wii bit larger than expected!
Author(s) Callaghan, MichaelORCID iD for Callaghan, Michael
Title of book Marketing with mymarketinglab
Editor(s) Kotler, P.
Brown, L.
Burton, L.
Publication date 2010
Chapter number 11
Total chapters 19
Start page 368
End page 370
Total pages 3
Publisher Pearson Australia
Place of Publication Frenchs Forest, N.S.W.
ISBN 9781442511248
Edition 8th
Language eng
Field of Research 150501 Consumer-Oriented Product or Service Development
Socio Economic Objective 910403 Marketing
HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin
HERDC collection year 2011
Copyright notice ©2010, Pearson Australia (a division of Pearson Australia Group Ply Ltd)
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Document type: Book Chapter
Collections: Faculty of Business and Law
School of Management and Marketing
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Created: Fri, 13 May 2011, 16:32:25 EST by Katrina Fleming

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