Learning to read journal articles : an exploratory study of an Australian marketing class

Kattiyapornpong, Uraiporn, Turner, Paul, Zutshi, Ambika, Hagel, Pauline and Fujimoto, Yuka 2011, Learning to read journal articles : an exploratory study of an Australian marketing class, TMC academic journal, vol. 5, no. 2, pp. 83-96.

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Title Learning to read journal articles : an exploratory study of an Australian marketing class
Author(s) Kattiyapornpong, Uraiporn
Turner, Paul
Zutshi, Ambika
Hagel, Pauline
Fujimoto, Yuka
Journal name TMC academic journal
Volume number 5
Issue number 2
Start page 83
End page 96
Publisher TMC Educational Group
Place of publication Singapore
Publication date 2011
ISSN 1793-6020
Keyword(s) Higher education
Journal articles
Learning framework
Marketing
Reading
Student learning
Summary Reading and comprehension form an integral part of educational practice. This study explores students’ learning experience in reading journal articles for a Marketing class. Two broad aims are considered: 1) to reflect on students’ reading capacity of journal articles, and 2) to investigate students’ reflection on their use of a learning framework developed to assist them in reading. Data were collected as part of an explorative pilot study from 31 students in Marketing tutorial classes at a university in Australia during a summer semester. The participants were asked about their learning experience in reading a Marketing journal article and their experience of using the learning framework as they read the given article. Findings indicate that students were positive about the value of the learning framework in assisting them to read, to understand the Marketing journal articles and to extract relevant learning themes from them.
Language eng
Field of Research 160699 Political Science not elsewhere classified
Socio Economic Objective 949999 Law, Politics and Community Services not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2011
Copyright notice ©2011, TMC Academy
Persistent URL http://hdl.handle.net/10536/DRO/DU:30034618

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