Understanding web-mediated communication : a web acceptance model
Suh, K.-W., Couchman, P. K. and Hasan, H. 2003, Understanding web-mediated communication : a web acceptance model, in Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume, School of Marketing and International Business, UWS, South Penrith, N. S. W., pp.323-340.
Attached Files
(Some files may be inaccessible until you login with your Deakin Research Online credentials)
Name
Description
MIMEType
Size
Downloads
Title
Understanding web-mediated communication : a web acceptance model
Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume
Editor(s)
Buttery, Ernest Alan
Publication date
2003
Chapter number
18
Total chapters
19
Start page
323
End page
340
Total pages
28
Publisher
School of Marketing and International Business, UWS
Place of Publication
South Penrith, N. S. W.
ISBN
0646426249 9780646426242
Language
eng
Field of Research
150399 Business and Management not elsewhere classified
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services