Understanding web-mediated communication : a web acceptance model

Suh, K.-W., Couchman, P. K. and Hasan, H. 2003, Understanding web-mediated communication : a web acceptance model, in Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume, School of Marketing and International Business, UWS, South Penrith, N. S. W., pp.323-340.

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Title Understanding web-mediated communication : a web acceptance model
Author(s) Suh, K.-W.
Couchman, P. K.
Hasan, H.
Title of book Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume
Editor(s) Buttery, Ernest Alan
Publication date 2003
Chapter number 18
Total chapters 19
Start page 323
End page 340
Total pages 28
Publisher School of Marketing and International Business, UWS
Place of Publication South Penrith, N. S. W.
ISBN 0646426249
9780646426242
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1.1 Book chapter
Copyright notice ©2003, Chartered Institute of Marketing (CIM)
Persistent URL http://hdl.handle.net/10536/DRO/DU:30034698

Document type: Book Chapter
Collection: School of Management and Marketing
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