An exploration of the factors affecting consumers' decision making regarding alternative medicines

Yang, S., White, L. and Couchman, P. K. 2001, An exploration of the factors affecting consumers' decision making regarding alternative medicines, in DSI 2001 : Proceedings of the 32nd Annual Meeting of the Decision Sciences Institute, San Francisco, CA, 17-20 November., DSI, San Francisco, Calif..


Title An exploration of the factors affecting consumers' decision making regarding alternative medicines
Author(s) Yang, S.
White, L.
Couchman, P. K.
Conference name Decision Sciences Institute, (32nd : 2001 : San Francisco, California)
Conference location San Francisco, California
Conference dates 17-20 Nov. 2001
Title of proceedings DSI 2001 : Proceedings of the 32nd Annual Meeting of the Decision Sciences Institute, San Francisco, CA, 17-20 November.
Editor(s) [Unknown]
Publication date 2001
Publisher DSI
Place of publication San Francisco, Calif.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30034792

Document type: Conference Paper
Collection: School of Management and Marketing
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