An exploration of the factors affecting consumers' decision making regarding alternative medicines
Yang, S., White, L. and Couchman, P. K. 2001, An exploration of the factors affecting consumers' decision making regarding alternative medicines, in DSI 2001 : Proceedings of the 32nd Annual Meeting of the Decision Sciences Institute, San Francisco, CA, 17-20 November., DSI, San Francisco, Calif..
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An exploration of the factors affecting consumers' decision making regarding alternative medicines