Purchasing health supplement products : a two-phased study of consumer behaviour

Yang, Seong Sam, Couchman, Paul and White, Lesley 2003, Purchasing health supplement products : a two-phased study of consumer behaviour, in AOM 2003 : A history of the next decade : Proceedings of the Academy of Marketing Annual Conference, 8 - 10 July 2003, Aston Business School, Birmingham, UK, Academy of Management, Birmingham, England, pp. 1-1.


Title Purchasing health supplement products : a two-phased study of consumer behaviour
Author(s) Yang, Seong Sam
Couchman, Paul
White, Lesley
Conference name Academy of Management. Conference (2003 : Birmingham, England)
Conference location Birmingham, England
Conference dates 8-10 Jul. 2003
Title of proceedings AOM 2003 : A history of the next decade : Proceedings of the Academy of Marketing Annual Conference, 8 - 10 July 2003, Aston Business School, Birmingham, UK
Editor(s) Farrell, A.
Lee, N.
Lings, I.
Publication date 2003
Conference series Academy of Management Conference
Start page 1
End page 1
Total pages 1
Publisher Academy of Management
Place of publication Birmingham, England
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2003, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30034793

Document type: Conference Paper
Collection: School of Management and Marketing
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