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Application of activity theory to Web-mediated marketing communications (WMC)

Suh, K., Couchman, P. K. and Park, J. 2002, Application of activity theory to Web-mediated marketing communications (WMC), in Papers from the 7th Workshop on Activity Theory and Information Systems, University of Wollongong, September 23., The Workshop, [Wollongong, N.S.W.].


Title Application of activity theory to Web-mediated marketing communications (WMC)
Author(s) Suh, K.
Couchman, P. K.
Park, J.
Conference name Activity Theory and Information Systems. Workshop (7th : 2002 : Wollongong, New South Wales)
Conference location Wollongong, New South Wales
Conference dates 23 Sep. 2002
Title of proceedings Papers from the 7th Workshop on Activity Theory and Information Systems, University of Wollongong, September 23.
Editor(s) [Unknown]
Publication date 2002
Publisher The Workshop
Place of publication [Wollongong, N.S.W.]
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E2.1 Full written paper - non-refereed / Abstract reviewed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30034805

Document type: Conference Paper
Collection: School of Management and Marketing
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