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Measuring consumer responses to corporate web sites : the development of an instrument

Suh, K. and Couchman, P. K. 2003, Measuring consumer responses to corporate web sites : the development of an instrument, in CIM 2003 : Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing, School of Marketing and International Business, UWS, Sydney, N.S.W..


Title Measuring consumer responses to corporate web sites : the development of an instrument
Author(s) Suh, K.
Couchman, P. K.
Conference name Australian Conference of the Chartered Institute of Marketing (1st : 2003 : Sydney, N.S.W.)
Conference location Sydney, N.S.W.
Conference dates Aug. 2003
Title of proceedings CIM 2003 : Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing
Editor(s) Buttery, Ernest Alan
Publication date 2003
Publisher School of Marketing and International Business, UWS
Place of publication Sydney, N.S.W.
ISBN 0646426249
9780646426242
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E2.1 Full written paper - non-refereed / Abstract reviewed
Copyright notice ©2003, Chartered Institute of Marketing (CIM)
Persistent URL http://hdl.handle.net/10536/DRO/DU:30034806

Document type: Conference Paper
Collection: School of Management and Marketing
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