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New Zealanders' attitudes to milk : implications for public health

Wham, Carol A. and Worsley, Anthony 2003, New Zealanders' attitudes to milk : implications for public health, Public health nutrition, vol. 6, no. 1, pp. 73-78.

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Title New Zealanders' attitudes to milk : implications for public health
Author(s) Wham, Carol A.
Worsley, Anthony
Journal name Public health nutrition
Volume number 6
Issue number 1
Start page 73
End page 78
Publisher Cambridge University Press
Place of publication Cambridge, England
Publication date 2003
ISSN 1368-9800
Keyword(s) milk
attitudes to milk
public health
survey
New Zealand
Summary Objective: To identify consumer attitudes and beliefs about (liquid) milk that may be barriers to consumption.

Design: Two random-quota telephone surveys conducted in Auckland one year apart. Respondents were questioned about their usual milk intake and their attitudes to milk. The questionnaire included attitude items that reflected the main themes of consumer interest in milk.

Setting: New Zealand.

Subjects: Seven hundred and thirteen respondents in the baseline survey and a separate sample of 719 respondents in the follow-up survey.

Results: At least one-third of the respondents consumed less than a glass (250ml) of milk a day. Non-consumption was highest in young women (15%). People's concerns about milk related to what was important in their lives; what threatens them physically and emotionally. Women held more positive attitudes but they were concerned about the fat content of milk. Men were less aware of milk's nutritional benefits and as a result were less appreciative of its value.

Conclusions: There is an opportunity to develop public health initiatives to address the barriers to drinking milk. Industry–health alliances may be an effective means to provide positive nutrition messages about milk and to engage the support of health professionals.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 111199 Nutrition and Dietetics not elsewhere classified
Socio Economic Objective 970111 Expanding Knowledge in the Medical and Health Sciences
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2003, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30034996

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