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Social cognitive theory in technological innovation

Ratten, Vanessa and Ratten, Hamish 2007, Social cognitive theory in technological innovation, European journal of innovation management, vol. 10, no. 1, pp. 90-108.

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Title Social cognitive theory in technological innovation
Author(s) Ratten, Vanessa
Ratten, Hamish
Journal name European journal of innovation management
Volume number 10
Issue number 1
Start page 90
End page 108
Publisher Emerald Group Publishing
Place of publication West Yorkshire, England
Publication date 2007
ISSN 1460-1060
1758-7115
Keyword(s) electronic commerce
innovation
virtual banking
young adults
Australia
Summary Purpose – The aim of this paper is to understand the behavior that Australian youths have towards wireless application protocol (WAP) banking.

Design/methodology/approach – This paper is based on a quantitative study of the youth market in Australia. Social cognitive theory is utilized to support a conceptual model that is empirically tested.

Findings – The major finding from the research is that the conceptual model is partially supported which indicates the immaturity of WAP technology.

Originality/value – Social cognitive theory provides a useful explanation for youth’s intentions to use WAP technology in the banking industry. The youth market is an early adopter of technology that presents a good indicator of future market potential.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2007, Emerald Publishing Group
Persistent URL http://hdl.handle.net/10536/DRO/DU:30035022

Document type: Journal Article
Collections: Deakin Graduate School of Business
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